Wine of Origin Cape Town

New Wine of Origin Cape Town Flies Flag for South African Wine Industry

The profile of South African wine is set to attract greater international attention now that a new Wine of Origin District named after Cape Town, one of the world’s foremost tourism brands, has been approved by the South African Wine and Spirit Board. This ground-breaking move aimed at elevating the profile of South African wine through a direct association to Cape Town will unite the wine wards of Constantia, Durbanville, Philadelphia and Hout Bay under the inclusive name Wine of Origin Cape Town.

A total of 30 wineries, including some of South Africa’s leading brands such as Groot Constantia, Durbanville Hills, Diemersdal, Klein Constantia, Nitida, Meerendal, Buitenverwachting and Cape Point Vineyards will join forces under Wine of Origin Cape Town, capitalising on the global recognition Cape Town has achieved as an international tourist destination and sought-after lifestyle brand.

According to Rico Basson, CEO of South African wine producers’ organisation Vinpro, an official Cape Town wine district automatically links the local wine industry to one of the leading place names in international tourism, lifestyle and business. “The collaboration between the various wards and wineries in coming together to form the new wine district is a huge step forward for the South African wine industry,” he says.

“It is an example of innovative co-operation in harnessing producers to market their respective regions under one name, the name Cape Town being much-needed for South African wine to present itself as a global player. As a wine region, Cape Town now encapsulates a wonderful set of dynamics in terms of heritage, culture and modern wine styles. South Africa is already well-known for our wine tourism offering and this new development will add to integrating our strategy of innovative marketing.”

Basson said the wards involved are incorporated in a unique area of the Cape Winelands that includes wards surrounded by the effect of the Atlantic Ocean and representing a similar geography. “South Africa’s Wine of Origin legislation is highly acknowledged and respected as one of the best implemented and regulated in the world, so besides the tremendous marketing opportunities Wine of Origin Cape Town holds, the region represents a wine-making and grape-growing entity with vast similarities.”

 

Duimpie Bayly, chairman of the Wine and Spirit Board’s Demarcation Committee, says that from a wine production side, the wards of Constantia, Durbanville, Philadelphia and Hout Bay are meant to be together. “We considered the various wards in the new proposed district and found great similarity in terroir as well as clear boundaries in a district that at its furthest point is 36km from the Cape Town City Centre,” he says.

“We looked at the marketing potential of the new district, but remained scientific in determining the physical similarities of the wards using the latest GIS technology available. After our findings and recommendation for this new wine district, the Demarcation Committee received no objections whatsoever and are now excited to add the new district to our Wine of Origin system.”

 

Alan Winde, Minister of Economic Opportunities, said the new Cape Town’ Wine of Origin demarcation will increase global awareness of South African wine.

 

“This is exciting news for our wine industry. Cape Town’s brand as a leading, quality tourism and investment destination is already well established. Bringing our wine offering under this same banner is a natural fit, and one which will dramatically accelerate global market recognition of our produce. This move will deliver benefits to both our tourism and wine industries.

 

“The Wine of Origin Cape Town campaign is also aligned to the Western Cape’s Project Khulisa economic strategy, which is seeking to grow jobs in tourism and in wine, through increased exports. I would like to commend Vinpro, sector players and the wineries involved for their hard work in leading this initiative.”

According to Siobhan Thompson, CEO of Wines of South Africa (WOSA), the wine industry’s international marketing arm, the new designation of Wine of Cape Town will boost the profile of the country’s wines and winelands internationally.

“As a destination, Cape Town has long been a firm favourite among international travellers and has a strong reputation for not only its beauty, but also its flavours, be it wine and food and, of course, its people. This new appellation will not only hold positive rewards for the region, but also for South African wine as a whole as it will surely draw instant recognition due to the popularity Cape Town enjoys abroad. WOSA looks forward to marketing it in our key markets with our international teams.”

 

Martin Moore, chairman of the Durbanville Wine Valley which will now see its wines fall under the Wine of Origin Cape Town banner, says the joining of the Northern and Southern suburb wineries surrounding Table Mountain and Cape Town is one of the most exciting recent developments in the wine industry.

“Durbanville, Constantia and the other wards involved share the cool climate linked to the Atlantic seaboard as well as the ‘cool’ vibrancy with which the Cape Town brand is associated,” he says. “Myself and the other Durbanville wineries look forward to being linked to a name that is well-known internationally and is historically the Mother City of the South African wine industry.”

As one of South Africa’s most recognised wine regions, members of the Constantia Wine Route are equally upbeat about the new association with Cape Town. “The linearity in terms of geographical aspects with regards to the growing of wine grapes in the different wards is complemented by an exciting diversity in culture, scenery and tourist offerings,” says John Loubser, chairman of the Constantia Wine Route.

“While we are now proudly Cape Town wineries, each of the areas and individual wineries will still offer tourists and wine lovers the individual wine experiences for which we have become known. Only now we can do it together under the name of one of the world’s most dynamic place names that resonates with consumers world-wide.”

Now that the legislation has been approved, a new destination marketing organisation representing Wine of Origin Cape Town will be rolled out over the next few months.

Meerendal Wine Academy

Meerendal Wine Academy

Want to dive into the wonderful world of winemaking?

Meerendal Wine Estate now offers the opportunity to experience all aspects of wine making from the vineyard to the cellar, official wine tasting courses (in partnership with the Cape Wine Academy) and working on a top class wine estate.

Join the Meerendal Wine Academy and enjoy the annual harvest with Cellar Master Liza Goodwin and Cape Wine Master Bennie Howard and share their passion on a journey through the romantic world of wine, make your own wine and receive your personal bottle one year later.

Course 1:            13 February – 24 February 2017
Course 2:            27 February – 10 March 2017

More information can be found here: www.meerendal.co.za/wine-academy

INTENSIO

INTENSIO

The latest wine to join the line-up of world-class Meerendal wines is INTENSIO.

This extraordinary wine was created through the collaboration between Meerendal’s Cellar Master Liza Goodwin and Italian Maestro Dr. Stefano Contini.

True to the Meerendal tradition, winemaking has been in a woman’s hands for the past 18 years. Following in the footsteps of Christina Stans, the current cellar master Liza Goodwin is always striving to produce unique wines of outstanding quality. This time she wanted to create something new and extraordinary for South Africa. To do so she wanted to find out more about European winemaking and decided on an Italian technique used in the region of Veneto. She exchanged ideas and experiences with Italian maestro and winemaker Dr. Stefano Contini and they decided to make a wine exceptional and special in every aspect.

“The aim when INTENSIO was produced was to realise in the finished wine the intensity of colour, flavour and tannins present in the dried grapes so typical of the red wines from the Veneto region, in Italy. Yet in every way so different because of its South African heritage – this wine with all its intricate layers personifies the vast richness, culture and beauty that is South Africa.” (Liza Goodwin, Meerendal Cellar Master)

This off dry wine shows a vibrancy and freshness although it is very powerful and full bodied. The intense tannins and extract seamlessly integrate with the delicate fruit. The oak is not too overt, although it spent 15 months in barrel. This wine is best enjoyed with a hearty stew or a well-aged hard cheese.

Find out more about INTENSIO here: www.meerendal.co.za/wine/latest-releases

Project X

Project X

This year marked the launch of “Project X”, a secret project aimed at developing a masterpiece in the Meerendal cellar.

Meerendal’s wine maker and cellar master, Liza Goodwin has been working alongside a famous Italian Oenologist to create this unique wine at Meerendal Wine Estate.

Carefully selected Pinotage grapes were hand-picked early morning and were hung on large nets in perfect drying conditions in the cellar. After 30 days the matured grapes were taken down, crushed and carefully transported to the cellar’s traditional open concrete fermenters, of which very few remain in use around the Western Cape.

Currently this unique wine with it’s intense flavours and aromas matures in French oak barrels within the Meerendal cellar, slowly developing towards the final result of the much anticipated “Project X”.

More will be revealed soon…

Warrior Race

Jeep Warrior Race at Meerendal Wine Estate (10/11th October 2015)

We are pleased to announce that the Jeep Warrior Race will be held at Meerendal Wine Estate on the 10th and 11th of October 2015.

The Jeep Warrior Race is South Africa’s largest obstacle course race that spans 8 events and up to 9000 participants per event. There will be four different categories for competitors including:

Warrior Brats

Rookie

Commando

Black-ops

Each category ups the difficulty through adding more obstacles and increasing the running distance. The distances and number of obstacles are as follows:

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For more information, Click Here or refer to the Warrior Race page on the ‘Events’ dropdown.

#MeerendalMoment

#MeerendalMoment Competition

Enter our #MeerendalMoment competition and you’ll have a chance at winning two bottles of our Meerendal wine!

Share a photo of your Meerendal Wine Estate experience with us and you’ll have a chance of winning two bottles of Meerendal wine!

You can enter by tagging us in the following ways:

  • On the Meerendal Wine Estate, Team Meerendal or MeerendalMultisport Facebook wall with #MeerendalMoment
  • On Twitter @meerendalwine or @teammeerendal and #MeerendalMoment
  • On Instagram @meerendal and #MeerendalMoment

We’ll be selecting the two best pictures out of all the entries.

BONUS PRIZE: The picture with the most likes, shares, retweets or favourites will also win a bottle of Meerendal wine.

 

 

Terms & Conditions:

  1. In order to be selected as the winner, you must be at least 18 years of age on the day on which the competition closes.
  2. Pictures must be submitted/posted to one of the official Meerendal Wine Estate social media pages.
    1. Facebook: Meerendal Wine Estate, Team Meerendal, Team Meerendal Multisport (Group)
    2. Twitter: @meerendalwine, @teammeerendal
    3. Instagram: @meerendal
  3. By entering the competition you acknowledge and agree that your picture(s) can be used for promotional purposes by Meerendal Wine Estate.
  4. The final decision on the winners of the competition will be made solely by Meerendal Wine Estate.
  5. Any pictures submitted after the deadline of the competition will not considered for the prize, but may still be used for promotional purposes.
  6. Pictures which have been selected as winners in previous competitions, will not be considered.
  7. Pictures with a watermark and/or copyright mark, will not be considered.
  8. The picture must be tagged with “#MeerendalMoment”
  9. If selected as the winner, you must submit/send the original copy (in the highest available resolution) to Meerendal Wine Estate.
  10. By entering the competition, you acknowledge and agree that your name may be mentioned in relation to the #MeerendalMoment competition.
  11. Two winners will be selected out all the entries. There will NOT be individual winners selected for each platform. In addition to this one picture will win the “Bonus Prize” competition.
  12. For the bonus prize, the following method will be used to calculate the winner:
    1. Facebook: 2 points for each “share” and 1 point for each “like”
    2. Twitter: 2 points for each “retweet” and 1 point for each “favourite”
    3. Instagram: 2 points for each “like”
    4. “Comments” on each of the platforms are not counted.
    5. If two or more pictures receive the same amount of points, a random draw will be held, do determine the winner.
  13. To be considered for any of the above competitions, the picture must be taken at Meerendal Wine Estate or depict Meerendal related products, branding, etc.
  14. Prizes must be collected from Meerendal Wine Estate, Vissershok Road, Durbanville, South Africa.
  15. The competition closes on Friday, August 14th 2015 at 12:00 noon (UTC+02:00)
  16. Any changes to the Terms and Conditions will be published here.
Meerendal MTB and Trail Running

Meerendal 2015 Mountain bike/Trail running memberships are now open!

 

We are pleased to announce that the membership fees for 2015 will be as follows:

Adults R350, Pensioners R200, Children R100 or (contact us for special rates for parents of learners via their schools program). Membership is valid immediately and only expires in December 2015. The above fee gives you access to both mountain biking and trail running.

Mountain biking is the core sporting element on Meerendal Wine Estate and we boast 3 trails: 4km Kiddies, 13km Intermediate and 17km Advanced routes.

The following benefits are attached to membership:

A 10% discount on all purchases at Meerendal and automatic access to the Meerendal Wine Club.

We have the following facilities:

  1. A clubhouse – complete with ablution facilities.
  2. Post exercise chill area with Wi-Fi and select refreshments on sale.
  3. A trail shop stocked with customised merchandise for mountain biking.
  4. Skills clinics (trail running and mountain biking).  

Please contact

Matthew: matthew@meerendal.co.za (Tel. +27 (0)83 268 1171)

Absa Cape Epic Logo

2015 Absa Cape Epic at Meerendal Wine Estate

We are honoured to host the Grand Finale of the 2015 Absa Cape Epic at Meerendal Wine Estate on March 22nd 2015. We look forward to welcoming all the Absa Cape Epic riders and spectators to this memorable and unique event.

Absa Cape Epic founder Kevin Vermaak said the race’s partnership with Meerendal had been highly successful since it first hosted the prologue in 2012. “We share the same values as Meerendal – a commitment to excellence, endurance and delivering a world-class product,” he said.

“Now the relationship takes on a new dimension with Meerendal hosting the 2015 Grand Finale, something we believe will give the race a fresh and exciting boost,” he added.

The Grand Finale, the final stage, is the most sought after stage win in mountain biking and attracts thousands of spectators and media from around the world.

Meerendal Methode Cap Classique selected for SAA Business Class
in 2015

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Another Meerendal wine has been selected to be served on board SAA Business Class in 2015. The highly acclaimed Meerendal MCC Blanc de Blanc 2009 will be served to passengers from May 2015.

A total of only 55 White, Red, MCC and Port wines have been selected by the SAA panel for the 2015 on-board service and Meerendal is proud to have our wines on board the SAA flights worldwide, for the third year running.

The presentation of the certificates by SAA took place at the African Pride Hotel and pictured above are Cellar Master Liza Goodwin and Marketing Manager Bennie Howard.